This course aims to explore the evolving media landscape of China during the post-1978 reform period from a sociological perspective. The course will begin by examining the historical roots of mass propaganda in Chinese media during the Mao Era, analyzing its development from political, social, and cultural dimensions. Subsequently, the course will delve into how Deng's market liberalization policies have infused profit-making mechanisms that have reshaped media practices, all while the government maintains control. The course will use specific examples to illustrate how the emergence of new media technology, fortified by Xi's media convergence policy, has enabled the voice of the people to be heard, amplifying media's role as a mass communication vehicle both domestically and globally. Throughout the semester, the course will utilize the "people, propaganda, and profit" framework to examine the implications of shifting relations between the state, market, and society on cultural and media production, consumption and reception.

This course engages in a cross-disciplinary exploration of the social consequences of the evolving media environment in China. Through an analysis of various forms of media and communication, such as newspapers, television, film, advertising, the arts, and new media, this course scrutinizes the intricate and dynamic interplay of evolving political, economic, and social forces that contribute to cultural and social transformation in China.

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